Halfords is the UK's leading retailer, on the
basis of turnover, in each of the key product
markets in which it operates, being:
-
car maintenance (including car parts,
servicing consumables (such as oil),
workshop tools and body repair equipment);
-
car enhancement (including in-car
entertainment systems, cleaning products,
accessories, interior and exterior car
styling products, navigation systems and
alloy wheels);
-
leisure (including cycles and cycle
accessories and roof boxes, cycle carriers,
child car seats and outdoor leisure
equipment).
The Directors believe that Halfords
differentiates itself from its competitors
through its national store portfolio, its broad
product range, competitive pricing (achieved
through scale of purchasing power), customer
service offerings performed in-store by staff
(e.g. fitting and repair services) and its
strong brands. |
Halfords' store portfolio comprised 402 stores
across the UK as at 30 September 2005. Of these
stores, 351 were out-of-town superstores and 51
were small stores located in high streets and
other urban locations.
Halfords is in the process of upgrading its
out-of-town superstores and is also upgrading
its small stores. As at 30 September 2005, 330
superstores and 26 small stores were in the new
formats. The upgrades to Halfords’ stores have
proven successful with Halfords’ existing core
customer base, whilst attracting new customers
from the growing number of car and cycle
enthusiasts, whom the upgrades were particularly
designed to attract. |
